Sexy adds for alcohol

The American brewing giant took inspiration from the film American Beauty for this advert featuring beer and bottle tops. Your email address will not be published. Please note that comments are subject to our posting guidelines in accordance with the Defamation Act Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.
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Gallery: 25 Sexy Booze Ads

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Alcohol Advertising | FTC Consumer Information

Black Cow vodka, a version of the spirit distilled from milk, has had a trio of ads banned for linking alcohol with sex, and encouraging excessive drinking. In all three, the brand used allusions to aspects of culture that it believed would resonate with an adult audience, but in each case the Advertising Standards Authority decided that it had not done enough to keep within the rules. One of two videos that appeared on the Black Cow website features a man and a woman walking through a summer meadow and eyeing each other flirtatiously, before cutting to a depression in the grass, at which point the brand name appears on screen and is read out. Brand owner Pure Milk Vodka said the ad was designed to advertise the product in line with the literary heritage of Dorset, where it is made, and that the scene was meant to be reminiscent of Dorset author Thomas Hardy. It also disputed that the ad referenced sexual activity. Black Cow remade the ad shot for shot, with the same actor — now 28 years older — and with the milk replaced with their own vodka.
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Top 10 naughtiest alcohol ads

Presents women as something to have and own and consume. In this ad the woman pictured has two cans of Four Loko. This is objectification in its most basic form.
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This report summarizes the findings from a series of investigations examining the content and impact of advertising for beer, wine, and liquor. Several surveys and experiments tested the relationship between advertising exposure and brand awareness, alcohol knowledge, images of drinkers, attitudes toward drinking, consumption behavior, and heavy and hazardous drinking. The alcohol advertising project involved seven separate phases of research studying the content and effects of advertisements. Two studies focused on the quantitative and qualitative attributes of ads appearing in magazines, newspapers, and television.
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    Oh, and I'd recommend the subtitled version, too, unless you understand French. It's a unusual, sad storyline, but worth knowing. Even sans the Horny Bits. ;)
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