Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. Discover even more ideas with a free trial of Alexa's Advanced Plan. You'll find the tools you need to drive more traffic, including:. These are customized keyword recommendations this site could target to drive more traffic. Keyword Gaps Keywords driving traffic to competitors, but not to this site. Easy-to-Rank Keywords Popular keywords within this site's competitive power. Buyer Keywords Keywords that show a high purchase intent.