Adult soft drinks industry

New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks design specialist Denomination. The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. The designs are also echoed on the bottle necks to further boost stand-out and allow for a more minimalist approach on the main labels. Finally, a strong bespoke logotype, uncoated paper stock and embellishments were used to reinforce the premium positioning of the brand.
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Focus On Adult Soft Drinks: 8 December

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All Adult Soft Drinks articles | The Grocer

The sector now seems to have found its feet, with many existing players investing heavily and confidently in NPD, while the wave of innovation has helped inspire newcomers. The category Kantar data classifies as adult soft drinks looks like it has not only found its feet but has learnt how to run. Value sales in grew by One of the challenges was the introduction of the sugar tax last year, but now that many products have been reformulated and reintroduced to consumers — along with a wave of new lower-sugar brands — the results have largely been positive, particularly for those at the premium end. Luscombe Drinks, for example, reformulated its Hot Ginger Beer last year, dropping the sugar content from 8.
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All Adult Soft Drinks articles

This website uses cookies. By continuing to browse our website, you are agreeing to our use of cookies. A new wave of challengers are looking to sell their innovative, unusual and premium wares.
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By Tony Corbin 20 December As more health-conscious grown-ups seek alcohol alternatives, the demand for adult-focused soft drinks is rising. Tony Corbin takes a look at an increasingly sophisticated category.
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